After reversing a decision, individuals are more likely to feel dissatisfied. That is, they tend to recall the negative aspects of the option they selected and the positive attributes of the rejected alternatives.In contrast, when you stick with a choice, you are more likely to remember the positive aspects of that choice and the negative attributes of the alternative. What implications does this have?
‘big picture’ people are more powerful
Individuals who use abstract or ‘big picture’ communication are perceived as more
